I know that there have been a number of discussions here on lift charts, including this one,
https://community.rapidminer.com/discussion/55257/about-lift-chart, but I have to admit I am wondering why in so many of my examples (different datasets, different techniques), the Lift chart (or simple lift chart) output is showing situations where the hit rate/conversion actually goes up in deciles farther to the right. By definition, the data are sorted on confidence of the target class, descending, and you would normally see the hit rates drop with each decile, as I did with the same dataset/technique in a different tool.
Even in the example I linked to above, the hit rate actually goes up in decile 6. Admittedly I very rarely see this, so I am wondering if there is an explanation or an intuition you can share why this appears so often here in RM.

Above, the results are from a logistic regression.
Last but not least, is there a way to set a reference line on these charts to show the baseline % of the target? I think that would really simplify the visualization for people to understand the concept of lift.