K means Clustering
Hello,
I have a quick question, i am build 3 clusters based on RFM Score. R will represent the recent visit to branch , f will represent how often the customer visit within a year , and finally M will represent the amount of money occurs when the customer make a transaction once visit the branch.
once i create the 3 clusters: can re-cluster each cluster into several Clusters based one some variables i choose ?
Thank you
Mario
I have a quick question, i am build 3 clusters based on RFM Score. R will represent the recent visit to branch , f will represent how often the customer visit within a year , and finally M will represent the amount of money occurs when the customer make a transaction once visit the branch.
once i create the 3 clusters: can re-cluster each cluster into several Clusters based one some variables i choose ?
Thank you
Mario