How to identify themes?
Amna
New Altair Community Member
I am actually working on a study where I have collected open-ended responses from the respondents about their views related to brand activism. I have to identify themes from the data in terms of how many of the respondents (%age) think that brands remain quiet during certain social movements because they want to remain apolitical etc. I started trying it on Rapidminer but I am unable to get the desired results as I am new to the software.
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Answers
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The dataset is like customer reviews. It is in textual form. I want to identify themes out of those responses/reviews. For instance, a certain percentage of customer Brand is loyal, another %age of responses show that Brand is socially active etc. Which technique should I use to come up with this kind of output? I think it's going to be a combination of clustering and word association or probably LDA.0
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or something like attribute extraction techniques and classifiers.
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