Determining characteristics of customers that responded to a campaign

powell_walterb

I have a set of data and trying to figure out how to conduct a customer segmentation that describes the characteristics of customers that responded to a campaign

lionelderkrikor

HI @powell_walterb,

 

I do not know if I understood well, but in RapidMiner you have operators to perform segmentation/clustering tasks : 

 

I hope it helps,

 

Regars,

 

Lionel