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Perceptual Brand Map

fbergstrand

I was wondering if it is possible to create a Brand map using Rapidminer?

I have about six brands and 15 attributes I would want to create a visual map. In SPSS I would use correspondence analysis but I can't find this feature in Rapidminer. Any suggestions?

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Accepted answers

Thomas_Ott

In this particular case you'd probably have to use a R or Python package to help you. RapidMiner does not have Correspondence Analysis built in.

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Thomas_Ott

In this particular case you'd probably have to use a R or Python package to help you. RapidMiner does not have Correspondence Analysis built in.

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