Perceptual Brand Map

fbergstrand
fbergstrand New Altair Community Member
edited November 2024 in Community Q&A

I was wondering if it is possible to create a Brand map using Rapidminer? 

 

I have about six brands and 15 attributes I would want to create a visual map. In SPSS I would use correspondence analysis but I can't find this feature in Rapidminer. Any suggestions? 

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Best Answer

  • Thomas_Ott
    Thomas_Ott New Altair Community Member
    Answer ✓

    In this particular case you'd probably have to use a R or Python package to help you. RapidMiner does not have Correspondence Analysis built in. 

Answers

  • Thomas_Ott
    Thomas_Ott New Altair Community Member
    Answer ✓

    In this particular case you'd probably have to use a R or Python package to help you. RapidMiner does not have Correspondence Analysis built in. 

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