Identify look-alikes
mkarunaker
New Altair Community Member
Hi:
I am new to RapidMiner and have a problem at hand to solve. I have list of customers who bought our product. For these customers we do have some demographic data (age group, income group, gender, education, etc.). I would like to see what attributes best predict our customers, so I can identify prospects with similar values and could be used to target next campaign. Thank you and appreciate your help.
..kk
I am new to RapidMiner and have a problem at hand to solve. I have list of customers who bought our product. For these customers we do have some demographic data (age group, income group, gender, education, etc.). I would like to see what attributes best predict our customers, so I can identify prospects with similar values and could be used to target next campaign. Thank you and appreciate your help.
..kk
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Answers
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If you search 'RapidMiner prediction' or just 'RapidMiner' on Youtube you'll find some helpful tutorials. The one below starts with linear regression.
http://www.youtube.com/watch?v=UefN_xNAGcA0